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Xbox 360 launch: bringing out the worst in common sense

By Sparky | November 20, 2005

So Brien just called me as he drove by a local Best Buy shop to announce that there are already people lined up outside waiting to buy an Xbox 360 on the 22nd at midnight when they launch. Normally I wouldn’t laugh, but the weather out there is freezing cold and 29+ hours is a long time to wait out in it. I can’t wait to see if anyone gets hospitalized over this. All this hoopla when many of the review sites that got theirs a few days ago are not all that overly excited about it.

So average console, with average to crap reviews and a bunch of gamers want to spend over a day in the freezing rain waiting to fork over $400 for a console at midnight. Wow - Microsoft’s marketing department really has figured out how to create a frenzy. I used to think Apple was the king of marketing (after all, only they can sell the lack of a screen on the iPod shuffle as a lifestyle choice, a feature) but with this staggered rollout and guaranteed “always sold out” till Christmas Microsoft is ensuring their new console will be the coveted hot toy this holiday season.

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Topics: Events, Technology |

One Response to “Xbox 360 launch: bringing out the worst in common sense”

  1. Alex Says:
    November 21st, 2005 at 8:16 am

    Go take some pictures and put them up somewhere. I want to see Xbox hypothermia victims. :)

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